The call for projects for the Bernard Magrez Start-up Win Incubator class of 2026 is officially open!
You have until September 30, 2025 inclusive to apply and join our Primeurs program, a double support program in partnership with UNITEC (Bordeaux) and Quest for change (Strasbourg) for entrepreneurs who dare to innovate in the wine industry.
Why join the Bernard Magrez incubator?
- +120 startups supported since the incubator's creation.
- Several million euros raised by our startups between 2024 and 2025.
- A solid network of experts, mentors and partners in the wine industry and innovation.
- A unique testing ground: Bernard Magrez's 4 Grands Crus Classés in 4 different Bordeaux appellations.
- A strong reputation in the world of wine and spirits. - Inspiring workspaces in exceptional locations.
- Double support for projects that need structuring, thanks to our partners: UNITEC (Bordeaux) or Quest for Change (Strasbourg).
Showcase your project at the heart of a tech, wine and international ecosystem!
👉 Applications open all summer up to and including September 30, 2025.
💼 Pre-selection of applications, then final pitch to a panel of experts in October 2025 at the Bernard Magrez Cultural Institute.
🔗 Apply now!
🎯 Wine, beer & spirits entrepreneurs: it's time to bring your ambitions to fruition! Bring your vision to life and shape the future of wine, beer & spirits alongside the pioneers of innovation.
Together, let's cultivate your success!