The 1st startup incubator dedicated

Join a unique incubator and community of wine, beer and spirits professionals in the heart of the Bordeaux & Alsace wine regions.

«Never give up»


An entrepreneur's initiative

Bernard Magrez, also known as "the man with 40 châteaux", has never stopped undertaking since he was twenty years old. Today, at the head of 4 grands crus classés in the Bordeaux region and a group of over 200 employees, his deepest wish has always been tohelp others, whether they be sick, orphans, contemporary artists, classical musicians or entrepreneurs.

Passing on the keys to excellence to young entrepreneurs to help them succeed in life, teaching them to stand firm and never give up- that's the promise of the Bernard Magrez Start-Up Win incubator.

Bernard MAGREZ
Bernard Magrez

A support program tailored to your needs

A vast network of wine industry professionals

We support startups from all over the world who are innovating in all sectors linked to the world of wine, beer and spirits. Whether you need advice on how to structure and develop your business, or need to integrate a coworking space with a schedule of events enabling you to benefit from our network of partners, we offer a support program tailored to your needs and your start-up's situation.

Our founders recommend

" The opportunity to exchange ideas with other entrepreneurs, founders, experts or mentors, who have gone through the same issues as I have, saves me a lot of time and energy in my project. "

Founder @ Flakon

"The Bernard Magrez incubator allows us to be surrounded by an ecosystem, to be mentored and to know which button to press on my phone when I have a question to call the right person."

Alice SHAW
Co-founder @ Vinéa Énergie

"The incubator enabled us to enter the viticulture network and launch a full-scale experiment at Château Pape Clément.

Christian LUBAT
President & Co-founder @ BeeGuard

"A very good, useful experience that brings credibility and knowledge."

Founder @ Amble Wine

"It's a real opportunity for vie.gne to be supported by the Bernard Magrez incubator! It's not just an incubator, but also an exceptional place with a great team."

Founder @ Vie.gne

"A 360° vision of the wine world with a formidable team dedicated to carrying out projects".

Founder @ InWine