Bernard Magrez Start-Up Win incubators

Join the first startup incubators in the heart of wine-growing regions.

Bordeaux - Château Le Sartre

Just 20 minutes from the Bordeaux metropolis, Château Le Sartre is located in the heart of the Pessac-Léognan appellation. Modern and fully-equipped, it's in the immediate vicinity of many renowned wine estates, and although it's right in the center of the vineyards and the heart of the action, it's only a stone's throw from Bordeaux, so you can combine days in the vineyards with evenings in the city center!

Incubateur Bordeaux - Château Le Sartre
Incubateur Bernard Magrez Start-Up Strasbourg

Strasbourg - The International Wine Academy in Alsace

Located in Landersheim in the Grand Est region of France, 30 minutes from Strasbourg, AIVA is at the heart of Europe, in a quiet, green setting accessible by public transport from the surrounding towns. The proximity of Strasbourg airport and the TGV train station is a further asset to the international dimension of our incubator.

Quiet, inspiring workspaces

A passion for wine

A passion for wine

As Bernard Magrez owns 4 Grands Crus Classés in the Bordeaux region and 43 vineyards around the world, it was an obvious choice to welcome the sector's entrepreneurial future to a place of wine know-how and learning.

Art venues

Art venues

As a patron of the arts, Bernard Magrez adorns his incubators withunique works of art from his personal collection. In this way, he wishes to share with the new generation of entrepreneurs the inspiration that helped him build the Maison that bears his name.

Innovation for tomorrow

Innovation for tomorrow

As innovation is an integral part of the Maison Bernard Magrez DNA, it is important for our R&D department to prepare the future of the wine industry by bringing together the most innovative start-ups and entrepreneurs to create new dynamics.

The largest network of startups in the wine & spirits industry

deeptech, digital, business & product innovations, data, AI, web3 & blockchain...

An all-inclusive incubator offer


Bernard Magrez Start-Up Win incubators are all equipped to welcome you and your start-up. From wifi to wireless printers, you also have access to a kitchen and private parking. All our incubators are also accessible to people with reduced mobility.

Open spaces

Our incubators offer spacious open-plan workspaces, conducive to concentration and the sharing of knowledge and experience.

Open space

Conferences & Events

The Bernard Magrez Start-Up Win incubators are modular and can be adapted to organize your corporate events, conferences or customer receptions by reservation.

Conferences & events

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