On the occasion of Wine Paris 2025, the Bernard Magrez incubator, a key player in startup support, announces the projects selected for its 5th promotion. Since its creation, the incubator has supported over 120 initiatives, consolidating its role as a catalyst for innovation in the wine, beer and spirits sectors. Following a call for applications, a jury of experts has selected the startups for the class of 2025, who will join the various support programs, in partnership with UNITEC and QUEST FOR CHANGE.
Millésime & Alumni programs
Agreego
Offers innovative services for agriculture and viticulture using drones. They offer solutions for seed spraying, crop treatment (such as trichogramma larvae spraying) and automated diagnostics to detect problems such as weeds or water stress. Their technology enables more precise and efficient crop management, with services tailored to the specific needs of farmers and winegrowers.
AsterFox
Innovative digital platform for wine lovers, offering users the chance to revolutionize the way they choose and buy wine and receive personalized recommendations from their AI sommelier. Wine-related businesses can use Asterfox as a sales booster, also to obtain personalized market analysis and promote wine brands via the platform
Avinoe
Accompany and train wine professionals in setting up their wine tourism offer around 3 axes.
- Project management: design and development of tailor-made wine tourism offers for farms and industry organizations (interprofessions, appellation syndicates, etc.).
- Training: Short, professional sessions to help wineries and partners structure and energize their wine tourism offer (season preparation, creation of attractive experiences, pedagogical approach to visits...).
WSET levels 1 & 2 - Speeches & conferences: participation in events (conferences, roundtables, webinars) and creation of training modules for colleges.
Beeguard
an innovative environmental biomonitoring solution using bees as bioindicators. Using sensors installed on control hives, BeeGuard continuously measures bee activity and health to assess the impact of agricultural practices, climate and the environment on biodiversity. This technology helps agricultural sectors, particularly winegrowing, to produce more sustainably by measuring the food availability and daily mortality of pollinators. The solution is already being used in several research projects and has been on the market since 2022.
Bienesis
Protecting vines from climatic hazards. Bienesis has developed a patented multi-hazard protection solution for vineyards. Thanks to an intelligent fabric, it reduces losses due to frost, hail and scald, while limiting the leaching of phytosanitary products. A sustainable innovation for resilient viticulture.
Bioscout
Australian scale-up specializing in AgTech, whose mission is to enable the early detection and effective management of airborne diseases on farms worldwide. Using its patented biological sensor technology, BioScout automates the detection and monitoring of crop diseases by providing farmers with real-time data on airborne pathogens. This information enables them to map, prevent and manage disease outbreaks. BioScout has been recognized as one of Australia's 100 most innovative companies, and the leader in agri-food technologies. Its product recently won the Australian Good Design Award of the year.
Wine Capital
Authentic Bordeaux souvenirs at your fingertips. Capitale du Vin is revolutionizing the wine tourism experience with intelligent vending machines dedicated to authentic Bordeaux wine souvenirs. Placed in strategic tourist locations, these vending machines offer a selection of iconic items such as wine glasses, corkscrews, magnets, bags and t-shirts. Every year, 6 million visitors flock to Bordeaux, often facing the challenge of finding quality souvenirs at the last minute. Capitale du Vin responds to this need with a practical, modern solution, combining 24/7 accessibility and connected technology for a seamless shopping experience. By embodying the elegance and authenticity of local culture, Capitale du Vin enables tourists to leave with a meaningful souvenir and prolong the magic of their Bordeaux stay.
Cellar LeVin
Exclusive access to rare and unique wines. Cellar LeVin revolutionizes the experience of wine lovers by offering an exclusive selection of rare and hard-to-find vintages. Thanks to an innovative digital platform powered by artificial intelligence, the start-up personalizes recommendations according to each customer's tastes and preferences. By analyzing in-depth wine data, Cellar LeVin opens up new avenues of discovery, offering a unique service that combines expertise, innovation and a passion for winemaking excellence.
Engineo
Innovative products designed to assist winemakers and optimize processes through simple automation. Engineo is a start-up specializing in the automation of recurring, energy-intensive winemaking tasks, to help small wineries meet the challenges of recruitment, climatic hazards and reduced inputs. Under its NeoWine brand, Engineo has developed two flagship products:
- Vin'up: an automated control cabinet for managing up to 8 pumps and running up to 12 start-up cycles per day.
- Vineo: an automatic barrel punching machine with a height-adjustable, rotating punching system for optimum treatment of the marc cap.
In 2025, two new products will see the light of day: an intelligent carbonication system for sulfite-free wine maturation, and an automatic barrel washer.
Exception.design
Give lovers of fine wines the chance to own a little piece of their favorite estate or grape variety: an authentic vine from the finest estates to decorate their home. Presented on a refined, handcrafted base made from noble materials such as marble or leather, each piece embodies the excellence of French know-how. Equipped with an NFC chip, the base provides access to the unique certificate of authenticity and reveals the history and world of the original château. Exception.design combines passion, design and innovation to enhance the art of living around wine.
GoStan
Business management and data visualization software. Dedicated to wine professionals, GoStan offers a tool for managing their business and beverage inventories. The platform saves precious time, supports decision-making and optimizes margins - thanks to analyzed, predictable and automated performance management.
GrapeTrack
Simplifies wine labeling and compliance with new regulatory standards. Faced with the EU2021/2117 obligation to display nutritional values via QR codes, GrapeTrack offers an automated solution for winemakers, while providing a new source of revenue for oenological laboratories. Thanks to a unique partnership with these laboratories, the platform facilitates the calculation of energy values and the creation of QR codes, meeting the needs of a market of 3 million winemakers and almost 1,000 laboratories in Europe carrying out between 10,000 and 50,000 analyses a year. Innovative and multilingual, GrapeTrack transforms a regulatory constraint into an opportunity for the entire industry.
Ispalis
Your wine cellar at the winemaker's, just a click away. -ispalis- revolutionizes wine cellar management by offering storage directly at the producer's premises, thus reducing the carbon footprint. Partner winemakers are paid 100% for each bottle produced, creating a strong link between wine enthusiasts and producers.
At the same time, -ispalis- is developing a platform dedicated to restaurateurs, combining oenological expertise and advanced technologies. This BtoB solution optimizes inventories, improves food and wine pairings, beer or soft drinks, and offers personalized recommendations to enhance each menu. -ispalis- offers a range of solutions tailored to individual needs.
Narya
Secure storage solutions to keep your wine in optimum condition, while guaranteeing easy accessibility without encroaching on your home space. Narya offers two alternatives tailored to the needs of wine lovers living in major metropolises:
- Maison Maude: a storage service for professionals, enabling them to store their wine directly in their workplace or coworking space.
- Maison Mathilde: a storage solution in hotels close to home.
Pedestal
The history of wine châteaux at your fingertips. Piedestal enhances the value of winegrowing and architectural heritage by transforming the wood used to renovate prestigious châteaux into unique, numbered coasters. Each piece, accompanied by a premium box and a brochure recounting the history of the original château, embodies the alliance of upcycling, craftsmanship and the world of grands crus. Founded in Bordeaux, Piedestal offers eco-responsible collectors meaningful objects, while supporting châteaux in their ecological approach.
Verivinex
Web 3 innovation and cryptography at the service of premium wines. Verivinex is revolutionizing the premium wine market by creating limited editions of premium wines that can be verified via blockchain. Each wine, assessed by experts, is associated with a limited series of NFTs, transforming each bottle of premium wine into a unique, collectible object with a digital twin thanks to secure, non-modifiable registration. This approach certifies the rarity, excellent quality and veracity of the statement about what distinguishes this wine, justifying the initial and prognostic price of premium wines. It supports positioning in social networks by targeting and engaging the younger digital generation of wine consumer-investors. Verivinex improves bottling profitability for estates in sales and resale channels.
Vinsulation
Offers recyclable, biodegradable, eco-designed shipping packaging for premium wine bottles, made from agricultural and viticultural waste. Protecting bottles from temperature variations and vibrations during transport, they offer an alternative to traditional expanded polystyrene crates.
Vintrail Pro
Technology for tourism and direct sales in the wine industry. Vintrail Pro offers tailor-made digital solutions to help wineries optimize their direct-to-consumer (DTC) sales, develop smart tourism and strengthen their international presence. Thanks to specialized tools, the platform simplifies reservation management, enhances the customer experience, and automates sales and logistics, enabling wineries to save time, reduce costs and increase revenues.
WinePilot
The digital solution for managing the CSR impact of the wine industry. Faced with the challenges of climate change and growing regulatory requirements, WinePilot offers an innovative response to players in the wine industry. This all-in-one solution enables precise, real-time measurement and management of CSR impact, based on reliable data and a certified scientific method. WinePilot collects, analyzes and makes available key indicators throughout the value chain, offering professionals a powerful tool for assessing their environmental footprint, optimizing their practices and achieving their sustainability objectives. Thanks to an intuitive interface and functionalities tailored to the needs of the sector, the platform helps companies turn their commitments into concrete actions for more responsible viticulture.
Winespace
revolutionizes wine tasting and the understanding of wine taste thanks to artificial intelligence. The startup has developed unique expertise in the semantic analysis of tasting comments thanks to its TASTEE AI, and draws on the tasting expertise of professionals to provide reliable, dated and consolidated information on the current or past taste of every wine on the market.
Already adopted by a multitude of professionals (oenologists, merchants, importers, wine merchants, critics, etc.), TASTEE enables informed decision-making and automates time-consuming tasks such as data synthesis, product sourcing or content creation.
Wineater
Your digital sommelier boosting online wine sales. Wineater revolutionizes e-commerce with an intelligent, AI-based solution that makes wine selection easier. Seamlessly integrated with online shopping platforms, it analyzes meal choices to recommend perfect pairings, based on scientific principles, from store inventory. Their technology simplifies decision-making for consumers, increasing order value and conversion rates. By offering personalized recommendations, Wineater builds loyalty, inspires trust and enhances the shopping experience-making choosing a wine as enjoyable as savoring the first sip.
Wordwilde Agriculture Intelligence Data
Our raison d'être is to "anchor the heritage of wine in the long term". Adding value to information is our mission. Creating a bond of trust is our objective. 2 axes: (a) Create a link, based on transparency, of interactive connection with the global consumer, stakeholder; (b) Enhance the creation of value by professionals. We are seeking public-private and financial co-construction partnerships for the deployment of 3 interconnected programs: (1) "Predictive Corpus Data", a provider of consolidated global data and decision-support tools; (2) "Global Substain Wine Label", a universal label valorizing players' commitment to sustainability; (3) "Bordeaux, Place Mondiale des Vins", a dedicated business center offering innovative intelligence and marketing services, including the "World Wine Exchange". Our ambition is to be the trusted third-party guarantor of each of these. Our programs are sustainable and profitable.
Primeurs program in partnership with QUEST FOR CHANGE
Bacchus & Ceres
The digital sommelier for restaurants and hotels. Faced with the challenges faced by restaurateurs in advising and selling wines and spirits - shortage of qualified staff, lack of time during busy periods, or communication with a young or international clientele - Bacchus & Cérès offers an innovative solution. Thanks to an enriched database and an artificial intelligence algorithm, this application suggests personalized food and beverage pairings, taking into account customers' orders and preferences. A key tool for optimizing sales and enhancing the customer experience for foodservice professionals.
BioFerm'Tech
Giving farmers and winegrowers control over their inputs for sustainable agriculture. Faced with volatile profitability and increasing pressure on conventional inputs, BioFerm'Tech offers an innovative, automated solution enabling farmers and winegrowers to produce their own inputs based on natural micro-organisms. Thanks to its "On Farm" model, the start-up helps growers cut costs, strengthen their independence, and reduce their reliance on chemical fertilizers and pesticides, thus contributing to more sustainable agriculture for all.
Montclair Tech
Improving dealcoholized wines through aroma recovery. Montclair Tech offers a patented innovation that recovers aromas from fermentation gases without influencing the fermentation process. This unique process, combining condensation and absorption, offers unrivalled efficiency and flexibility for a variety of wine styles. Applications include improving the taste of dealcoholized wines, customizing aroma profiles, and reducing alcohol content while preserving aromas. The process also generates a useful by-product, food-grade carbon dioxide, which can be recycled in the beverage industry. Already recognized by the scientific community, Montclair Tech embodies the future of dealcoholized wines and innovative beverages.
Plancto Lab
A circular model of sustainable innovation for water and agriculture. PlanctoLab cultivates microalgae on an industrial scale in order to sequester CO2 on a massive scale and to treat, and if necessary reuse, wastewater from winegrowing and agri-food activities, by eliminating the nitrogen and phosphate responsible for eutrophication. This produces a microalgal biomass that can be used as a biostimulant and biofungicide for vines. A regenerative solution that conserves water resources, reduces environmental impact and supports biodiversity.
Vérreo
Accelerating the decarbonization of wine packaging. Verréo, a company with a mission, is dedicated to reducing the carbon footprint of the wine industry. It designs glass bottles with very low environmental impact and develops an innovative solution for sorting and tracing wine corks. Thanks to its expertise, Verréo also promotes sustainable solutions that are immediately available: glass bottles from reuse and support in eco-designing your vintages.
VinoMaestro
The interactive game to become a wine master. VinoMaestro is revolutionizing the world of wine with its anonymous gift sets, available online and in stores, combined with a unique interactive platform. This playful, competitive experience combines blind tasting, gamification and learning, enabling everyone from novices to enthusiasts to develop their oenological knowledge while having fun. Thanks to its intuitive solution, VinoMaestro offers quizzes, challenges and tournaments that turn every tasting session into a captivating educational adventure. Users can test their skills, pit themselves against other wine lovers or even compete with the best sommeliers. Designed to make the world of wine accessible and engaging, VinoMaestro offers a unique opportunity to discover and master the art of wine in a competitive and convivial setting. VinoMaestro is more than just a game, it's a total immersion in the world of wine, where every bottle becomes an experience and every game a moment of sharing and discovery.
Oenoco
Reinventing the deposit for more sustainable wine. Oenoco is committed to reducing the wine industry's carbon footprint by targeting glass bottles, responsible on average for 40% of a winery's CO₂ emissions. The startup designs innovative solutions to reintroduce deposits into the wine world, intervening across the entire value chain. From raising awareness among winemakers to creating a range of reusable glass bottles, Oenoco also develops innovative crates, designed to optimize storage and reduce costs linked to logistics and transport. By combining ecology, innovation and savings, Oenoco is redefining the standards for responsible, sustainable wine.
Olit Light Pro
Olit Light reinvents bottle display and wireless lighting. Designed by Niram consulting, Olit light is a compact, mobile light stand developed to illuminate and highlight bottles and other transparent containers in bars, restaurants, shop windows, trade shows, tasting rooms and other points of sale. It adapts to 90% of containers on the market and offers up to 24-hour autonomy with powerful, adjustable light intensity. Reusable more than 500 times, Olit Light is a responsible alternative that reinvents lighting, enabling the creation of unique, personalized lighting atmospheres.
Primeurs program in partnership with UNITEC
OPACK
Revolutionizing packaging for sustainable e-commerce. Faced with the environmental challenge posed by the 1.7 billion parcels sent each year in France, generating 300,000 tonnes of waste and 1 million tonnes of CO2, Opack has developed a reusable, cost-effective solution, a real alternative to cardboard and single-use overpackaging. Their innovation: an inflatable cushioning system combined with a flexible, sturdy bag, designed to be used up to 100 times, and a business model that encourages reuse. The system reduces waste by 99% and cuts logistics-related CO2 emissions by up to 80%. With a potential market of 2 billion bottle shipments in France, and supported by opportunities such as the AGEC (anti-waste) law on the circular economy, Opack stands out for its cost-competitiveness compared with existing solutions. Winner of the Concours Lépine International 2023, Opack is establishing itself as a key player in more sustainable e-commerce.
Luminaire
Lumireur improves wine racking operations with ingenuity and practicality. Lumireur is a luminous box that clips onto wine and brewery testers. It optimizes wine transfer between barrels and vats, offering better conditions for precise visual control. This innovative system replaces the makeshift devices used on testers, which are often ill-suited to dark cellar environments. It offers the 59,000 wineries in France the chance to simplify turbidity checks, and contribute to better quality results. Compact and practical, it integrates perfectly into modern viticultural operations, adapting to the full range of testers while respecting winery requirements.
Pinaster HOUSE
Like a vineyard and its wine, Maison Pinaster innovates by growing hops under the maritime pines of Gironde, producing a unique craft beer rooted in its terroir. A symbiotic culture: the pines act as natural stakes for the hops, a forest liana, promoting biodiversity and preventing forest fires. A parallel to Bordeaux wine: harvested in September, hops could become the heart of new agricultural and festive traditions. Echoing the spirit of wine tourism, La Maison Pinaster's ambition is to spread the word about a "Bordeaux beer", an artisanal, local and eco-responsible product, supported by the richness of the Gironde terroir.
Izydeal
Simplifies and energizes the wine, beer and spirits trade. Izydeal meets the two essential needs of producers: to sell efficiently and to deliver their products quickly. Thanks to an innovative platform, it centralizes trade, logistics and invoicing, offering concrete solutions:
- For producers: optimize sales force, reduce costs and delivery times.
- For sales agents: gain agility and boost sales.
- For retailers: simplify procurement and improve cash management.
With only 15-20% of B2B transactions digitized, Izydeal is at the heart of a fast-changing market, driven by the trend to cut out intermediaries and centralize services.
Glup Fresh
A new experience in canned cocktail tasting. Glup Fresh offers a turnkey solution: cocktails in cans, perfectly measured and validated by professional mixologists. It's an ideal response to the popularity of cocktails among French consumers, 83% of whom are looking for a practical, affordable alternative. Glup Fresh offers a premium experience direct to the home, filling the gap in access to specialist bars for the 30% of French people living in rural areas. Designed in a 100% recyclable format, Glup Fresh cans combine quality, practicality and eco-responsibility, meeting the expectations of a new generation of demanding consumers who are concerned about their environmental impact.
TouRoule
Safety tool for agricultural and viticultural workers. In France, agricultural workers report almost 70,000 work-related accidents every year. TouRoule is a hybrid solution between a wireless machine emergency stop system and a lone worker alarm system. Using the user's smartphone, Touroule's functions can be activated both manually and automatically when a dangerous situation is identified.
Decanter
The ecosystem of wine in barrels, from packaging to distribution. Carafe is the first French initiative to offer wine packaging, consulting and distribution services in a 100% circular economy. The aim is to democratize the sale of wine in barrels to professionals (CHR, retailers, events, etc.) by reducing the carbon footprint of wine distribution by up to 95%. Carafe is part of an environmental approach offering an alternative solution to the 3.5 billion single-use wine bottles consumed annually in France.
Vinotracker
Data exploration dedicated to the wine industry. Vinotracker is a data agency specialized in the wine & spirits industry. Vinotracker's mission is to collect, aggregate and make the wine industry's economic data speak for itself, notably through its Datavision saas platform. This solution provides them with economic data and inspiring visualizations to help them improve their market knowledge in order to accelerate their marketing and sales decisions and develop their sales. Vinotracker also provides specific data analysis services requiring skills and tools not yet available to the wine industry.
Labox Applications
Digitizing processes for spirits. In a highly regulated sector where accuracy is essential to avoid financial loss, Labox Applications is positioned as the digital winery assistant. From the management of alcohol inventories to the traceability of stock movements, via the digitization of gauging certificates, alcohol conversions, reduction or reassembly of alcohol content, their web applications offer fast, reliable and compliant solutions, tailored to the needs of spirits professionals.
STARFISH Bioscience
Regenerating soils through their microbiomes. According to the Food and Agriculture Organization of the United Nations, 70% of the world's arable land is degraded, mainly due to the depletion of soil microbial biodiversity. This degradation leads to yield loss and crop vulnerability. STARFISH Bioscience has the solution: restoring key soil microorganisms and repairing the soil ecosystem with new solutions derived from soil bacteria - a massive opportunity for the wine industry and its agricultural innovations.