A for the wine circular economy in the Nouvelle-Aquitaine region with the inauguration of the first first bottle washing plant supported by Luz Environnement and its founder, Annie Le Deunff. Supported from the outset by Bernard Magrez Incubatorfrom the outset, this start-up is breathing new life into deposits in the wine industry by offering an innovative, sustainable solution for reusing glass bottles.
Located near Langon, this plant is fully in line with an ecological and local approach. ecological and local approachThis ambitious project will not only revolutionize bottle management, but will also make it possible to optimize the production process. An ambitious project which, in addition to revolutionizing bottle management, revitalizes a historic industrial site to build the future of sustainable wine.
🌱 A visionary and committed project
Supported from the outset by Bernard Magrez IncubatorLuz Environnement is rethinking the management of glass bottles in the wine industry. Even though the deposit system is not yet widely deployedthe company has already collected 1.5 million bottles to be washed in 2024, with an ambitious target of 3 million. Its strategic location, near Langonenables reduce the carbon footprint of reuse by staying as close as possible to partner winegrowers.
🏭 A historic site reinvented for green industry
The plant is housed in a former Perrier buildingbuilding, once an industrial industrial cooperagebefore being used as a refuge for war-displaced people. With its Eiffel structurestructure, this emblematic site, now an industrial wasteland, has found a new vocation: to be an essential link in bottle recycling and reuse.. A intelligent and sustainable reindustrializationthat demonstrates how innovation can breathe new life into our heritage.
🤝 A solid business model supported by public authorities
This initiative has won over institutional and economic players. ADEME and the Nouvelle-Aquitaine Region supported Luz Environnement in its structuring and development, making it possible to raise the funds needed to guarantee the project's long-term viability. At the inauguration, the prefect underlined the importance of public support to catalyze private initiatives, proving that environmental environmental sustainability and economic profitability can go hand in hand.
🍷 An industry in full structuring
With prestigious partners such as Château Fombrauge, Grand Cru Classé de Saint-ÉmilionLuz Environnement is already one of the great names in wine. Annie Le Deunff's vision goes beyond this first plant: to cover the whole of the Nouvelle-Aquitaine region with similar infrastructures to structure a genuine bottle recycling industry.
💡 The ambition, audacity and commitment of a woman entrepreneur
Behind this initiative is a woman: Annie Le Deunffdriven by courage, virtue and determination to imagine an innovative and virtuous model. She is breathing new life into a forgotten practice and demonstrates that with vision and perseverance, it's possible to have a concrete and lasting impact on an industry as steeped in tradition as wine.
With this foundation stone laid, change is underway. The wine circular economy is no longer a utopia, but a reality in the making.