GoStan, founded in 2023 and supported by the Bernard Magrez incubator, announces a €350,000 fundraising round. The Bordeaux-based start-up offers a technological cellar management solution enabling all foodservice professionals to optimize their beverage stock management and analyze their performance in order to increase the overall profitability of their establishment. By combining technology and data intelligence, GoStan not only saves professionals time on day-to-day management, but also provides them with the essential keys to steering their beverage buying and selling strategies.
Beverage inventory management: a major challenge for restaurants
The foodservice market is undergoing a major digital transformation. To stay competitive, increase revenues and meet customer demand, professionals are increasingly turning to technological solutions to help them optimize their business, whether through a presence on social networks, online reservations, cash register software or payment at the table.
Beverage inventory management is no exception, and is a central element for bars, wineries and restaurants. A reliable, efficient solution is needed to help foodservice professionals digitize their stock and develop their business. Reducing losses and unsold stock, anticipating out-of-stock situations, increasing customer satisfaction and improving profitability: managing your beverage inventory offers numerous advantages and represents a formidable growth lever.
A new management approach to transform restaurateurs' daily lives
Specifically developed for wine and spirits management, the GoStan platform has been designed and tested in collaboration with sommeliers to adapt to the needs of foodservice professionals.
Today, the platform focuses on stock management and beverage sales analysis, offering indispensable functionality for professionals such as sommeliers, purchasing managers, food & beverage managers and multi-site managers.
By connecting with POS software, GoStan synchronizes sales data in real time and automates inventory updates, guaranteeing considerable time savings for foodservice professionals.
Access to detailed dashboards with reliable, accurate data (purchase and sales history, transport costs, bottle turnover, margins per product, etc.) to enable platform users to better understand their business and make informed decisions. By combining data intelligence with their know-how, they are able to optimize their supplies to reduce out-of-stocks and overstocks.
The start-up also aims to stand out for its high-quality user experience and impeccable customer support.
" Using management software should be as seamless as possible, from integrating the tool to communicating with customer service. My aim with GoStan is to enable foodservice professionals to focus on their core business, what they enjoy doing, and what creates value for their business. Thanks to our solution, they are better able to manage their cash flow, their margins per product, and therefore their overall profitability, which can be as much as 10 to 15%", says Alexis Gendreau, Founder of GoStan.
Accelerate business and technological development
Following the seed funding granted by BPI France, this round of financing will enable the company to accelerate its development and meet the growing demand from restaurateurs for digital tools to help them better manage their business. To date, the company has a dozen customers throughout France, but the acceleration of sales activities should enable it to establish a lasting presence in this market. Customer feedback has been very positive, confirming the start-up's determination to expand its offering.