During Primeurs Week, a key annual event for wine professionals from all over the world, the Bernard Magrez Start-Up Win Incubator showcased innovation at the heart of Château Pape Clément, alongside tastings of the 2024 vintage of Bernard Magrez's Grands Crus Classés.
Eight startups committed to transforming the world of wine over the long term
The professionals in attendance were able to discover the solutions offered by eight incubated startups that address the key challenges facing the wine industry:
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GrapeTrack: automated creation of nutritional QR codes for back labels, facilitating communication between laboratories and producers.
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Labox Applications: digital cellar assistant to optimize production processes.
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Oenoco: products promoting the return of the deposit to the world of wine, in favor of a more sustainable model.
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STARFISH Bioscience: microbial biostimulants for vineyard soil regeneration.
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Surus Connect: digital solutions dedicated to safety and prevention in the agri-viticultural sector.
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Vinsulation: eco-designed bottle packaging made from winegrowing by-products.
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Winespace: semantic analysis and AI solutions applied to oenological texts.
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Worldwide Agriculture Intelligence Data: a wine intelligence platform to connect consumers with producers worldwide.
Artificial intelligence at the service of tasting
This year's Primeurs was also marked by a joint experiment between Winespace and Maison Bernard Magrez: a digital tasting notebook was used to collect and analyze feedback from professionals in real time, in order to build the aromatic profile of the 2024 vintage.
A concrete illustration of the contribution of artificial intelligence to traditional industry practices, in the service of know-how and excellence.