Hortense BRIÈRE, Sales Director & Partner, B&S Tech

June 1, 2023 | Portraits of entrepreneurs

Hortense Brière is Sales Director of B&S Tech, the French expert in the development of light, non-alcoholic beverages, of which she is also one of the 4 associates.
An agricultural engineer with a Master's degree in agri-food management fromESSEC Business School and Level 2 training from theEcole des Vins et Spiritueux, Hortense has always been passionate about cultivating the land, particularly vines, and the wine industry.

It was while observing the difficulties faced by the wine industry on the one hand, and a growing consumer expectation for lighter or alcohol-free drinks on the other, that Hortense's brother Arnaud Brière founded B&S Tech in 2019. Convinced by the potential of the no-low alcohol market, he was soon joined by Hortense and her 2 other brothers in the adventure: Christophe Brière and Stéphane Brière.
After 13 years' experience in the consumer goods sector, Hortense joined B&S Tech full-time in 2022, with the challenge of developing its reputation and making it the undisputed expert in light, non-alcoholic beverages.

"At B&S Tech, we want to offer winemakers the opportunity to develop a quality de-alcoholized wine they can be proud of, and which will open up new commercial outlets for them. It's also a fabulous way of introducing new consumers to the world of vines and wine! Don't hesitate, and come and try the no-low adventure with us!

To find out more about B&S Tech: www.desalcoolisation.com

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