GrapeTrack is an innovative start-up at the intersection of technology and the wine industry. We are responding directly to a major regulatory development: a European law passed on December 8, 2023, which will come into force in December 2024. This law requires all winemakers to display nutritional values on their wine labels, a requirement that will be met through the use of QR codes. This regulation highlights a growing need for transparency in the wine industry, offering GrapeTrack a unique opportunity to revolutionize the market.
Our unique system automates the creation of QR codes and the calculation of the energy value of wines, making it easier for winemakers to comply with this new regulation. In partnership with wine analysis laboratories, we offer a transparent, innovative solution that not only meets legal requirements, but also provides a new, high value-added service for laboratories, as well as a solution for direct winemakers. In doing so, we simplify processes for winemakers and enrich the consumer experience with comprehensive, easily accessible information on every bottle of wine.
More than just a compliance tool, GrapeTrack is the promise of increased quality, transparency and efficiency in the wine industry. By adopting our solution, winemakers and wine laboratories can not only meet regulatory requirements, but also strengthen their market position by offering unprecedented transparency and user experience.
