WTA
This project dedicated to wine and wine tourism was launched by the Drinks+ Media group in 2021.
Objectives include establishing links between members of the community and promoting the most progressive initiatives. The aim is to increase awareness of new professions in wine tourism.
Concept
It's an annual award with a new format: not just a rating, but also a unified marketing and advertising campaign.
It comprises 6 categories:
Country calling card, Ambassador, Wine & Food Influencer, Wine tourism education, Wine guide, Wine and food events.
Participants benefit from an advertising campaign:
A profile, a website, publications in the Guide, Drinks+ and the WTA information medium.
Jury members
Le jury comprend des spécialistes éminents de ce domaine tels que Robert Joseph (expert en vin, consultant, producteur), Dr. Ricardo Nunez (Director of Vinos de La Luz), Felicity Carter (Editor-in-Chief of Special Projects at Pix+), Nina Basset (Co-founder and President of the Gerard Basset Foundation), Per Karlsson (Co-founder of BKWine Magazine and wine writer), Yang Shen (Director of Cloudy Bay Estate), Tim Hanni (President of Calyber LLC and HanniCo LLC), Prof. Dr. Gergely Szolnoki (Professor of Marketing Research at Geisenheim University), Dr. Robert Joseph (wine expert, consultant, producer). Dr. Gergely Szolnoki (Professor of Marketing Research at Geisenheim University), Stéphane Badet (Teacher at ISVV), Ester Garcia Adrados (Director of the Catalonia School of Wine Tourism), Florence Cathiard (Co-owner of Château Smith Haut Lafitte and President of the Wine Tourism Council).
Public
Wineries and distilleries, wine routes and regions, educators, influencers, bloggers, guides, ambassadors, travel operators and events.
WTA is appreciated by the Austrian Wine, the Valpolicella Consortium, the Asti DOCG Consortium, the Wines of Hungary, the Wines of Moldavia, the Wine and Vine Foundation of Armenia. WTA has collaborated with the London Wine Fair, Prowein, Vinitaly, Wine2Wine, Wine Future, Wine Paris & Vinexpo Paris, Wine & Gourmet Taipei, Alimentaria, Bordeaux Wine Week, IWINETC, Italian Taste Summit, Balkans International Wine Competition and Festival, Winexpo Georgia, Warsaw Wine Experience, Enoexpo Krakow, Wine & Spirits.
