Context
There are over 60,000 winegrowers in France, but 2/3 of them don't sell their wine directly on the Internet.
Wine lovers are buying more and more on the Internet, but they often find the same references and rarely their favorite winemakers.
These winegrowers without an online store lack the time, resources or digital appetite to do so, but are keen to modernize in order to attract new prospects and build customer loyalty.
For the vast majority of them, they still operate with paper order forms or other outdated means.
Manifesto
Because we're convinced:
- that everyone must have easy access to the possibilities offered by digital technology, especially manual, time-consuming professions such as winemaking
- that short distribution channels, product quality, authenticity and respect for the terroir are the future of distribution
- wine lovers and enthusiasts need easier access to their favorite winemakers
We are committed to :
- enable winegrowers to get closer to wine enthusiasts and stay in touch with their loyal customers
- modernize their business by helping them make the leap to digital commerce, without losing touch with the terroir and the human touch
- enable wine enthusiasts to make "coup de coeur" purchases of their favorite wines by creating a new gesture, a new wine-buying experience.
That's why we created SimpleWine :
- an extremely simple solution enabling the winemaker to create an online order form for his wines in just a few clicks, with no technical skills required
- a digital order form accessible via a simple QR code, available on the winemaker's various print and digital media, including on the bottle label!
- a QR code that allows wine lovers to buy their favorite wines, or those they're just discovering, in a matter of seconds!
